Custom Websites for Established Businesses
You built a good business.
Let's make sure it looks like one.
Site Proper creates strategic custom websites for established businesses that have outgrown their current site, with clearer messaging, stronger search foundations, and a better path from visitor to customer.
Your business may have outgrown the website that got you here.
That usually shows up in a few familiar ways.
Outdated & Forgettable
The business has moved forward. The website still looks like an earlier version of it.
Poor Mobile Experience
If the site is frustrating on a phone, customers rarely stick around long enough to figure it out.
Unclear Next Steps
People should quickly understand what you do, why they should trust you, and what to do next.
Free Website Review
Let's see whether your website still fits your business.
Five quick questions. About a minute. You'll get a practical assessment immediately, with no email required.
Question 1 of 5
The Transformation
Same business.
Better first impression.
A redesign should do more than make the site prettier. It should make the business easier to understand, easier to trust, and easier to choose.
Clearer message
Visitors immediately understand what the company does.
Stronger trust
The design feels consistent with an established professional business.
Better path to action
The next step is obvious without being pushy.
Important Disclosure
Medlock Alterations is a real, independent business. This is unsolicited concept work created to demonstrate design approach. Medlock Alterations has not seen, commissioned, or endorsed this redesign, and it is not a client project.
View the full concept study →How We Work
No mystery process.
You'll know what we're doing, why we're doing it, what we need from you, and what happens next.
01
Discover
We learn about your business, customers, goals, competitors, and current site.
02
Strategize
We decide what the site needs to say, how it should be structured, and what visitors need to do next.
03
Design
We create a custom design around your business rather than forcing your business into a template.
04
Build & Launch
We develop, test, optimize, launch, and make sure everything works properly.
Selected Work
Real projects. Clear thinking. Honest labels.
Client websites alongside independent concept studies that show how we approach new industries. Every project is labeled, and every case study explains the strategy behind it.
Pricing
No mystery pricing.
You should have a reasonable idea of what a website will cost before you reach out. Most Site Proper projects fall between $2,500 and $10,000+, depending on scope.
Before you commit to anything, we'll tell you what we'd recommend, what we'd build, what it costs, and why.
Essentials
Starting at
$2,500
For established businesses that need a smaller website done very well.
- Strategy kickoff
- Custom design
- Typically 1–5 core pages
- Responsive development
- Messaging guidance
- SEO foundations
- Analytics & Search Console setup
- Launch support
Most Popular
Growth
Starting at
$4,500
For businesses that need the website to become a more active part of growth.
- Everything in Essentials, plus:
- Competitor and search-intent research
- Copy development
- Typically 5–10+ strategic pages
- Stronger SEO/AEO foundations
- Conversion planning
- Redirect mapping
- 30 days of post-launch support
Custom / Authority
Starting at
$7,500+
For larger businesses, competitive markets, multiple services or locations, and custom functionality.
- Everything in Growth, plus:
- Typically 10–25+ pages
- Advanced information architecture
- Service and location strategy
- Advanced structured data planning
- Custom functionality scoped and quoted per project
Not sure which one fits? That's normal. We'll recommend the smallest scope that solves the actual problem.
Founding Client Program
A few early partners, at preferred pricing.
Site Proper is accepting a small number of founding client projects while we build our public portfolio. Founding clients receive preferred project pricing in exchange for collaborative feedback, an honest testimonial after launch, and permission to feature the completed work.
Founding projects from $2,250
Limited to 5 founding client projects.
What's included
- Full custom website
- Strategy included
- SEO foundations included
- Responsive development
- Defined review rounds
- Launch support
What we ask in return
- Collaborative feedback during the project
- An honest testimonial after launch
- Permission to feature the completed work
Founding projects follow the same process, scope, and review rounds as every Site Proper project. Standard pricing applies once the program is full.
You probably don't need more website. You need a better one.
If five strong pages will do the job, we're not going to sell you fifteen.
Your business shouldn't have to apologize for its website.
Tell us what you have now and what isn't working. We'll review it and tell you what we'd keep, what we'd change, and the most sensible next step.