Website Audits
An honest read on your website before you invest in a new one.
A website audit evaluates how well your current site does its job: whether visitors understand what you do, trust you, can use the site on a phone, and know what to do next, and whether search engines can find and understand it. At Site Proper, a review is usually the first step in deciding whether you need targeted fixes, a refresh, or a redesign.
What we evaluate
Clarity & messaging
Can a new visitor tell what you do, who it's for, and why to choose you within a few seconds?
Structure & navigation
Are services and information organized the way customers look for them?
Conversion paths
Is the next step obvious on every important page, and is it the right next step?
Mobile experience
Readable text, usable navigation and forms, and calls to action that work with a thumb.
Trust & proof
Credentials, reviews, examples, and policies placed where hesitation actually happens.
Search foundations
Indexability, titles and descriptions, heading structure, sitemaps, and obvious technical problems.
When an audit makes sense
- You're not sure whether you need a redesign or a few targeted fixes
- Inquiries have slowed and you don't know whether the website is the reason
- You're about to hire an SEO company and want the foundation checked first
- The business is expanding or repositioning, and the site needs to keep up
Three ways to get a read on your site
1. The free self-assessment
Five questions, about a minute, and an instant read on whether your site still fits your business. No email required.
2. Ask us to take a look
Send us your website through the project inquiry. We'll tell you what we'd keep, what we'd change, and whether a full redesign actually makes sense.
3. A full audit inside your project
Every redesign begins with a detailed review of the current site, its analytics, and its search performance before anything changes.
What an audit isn't
- An automated score report full of warnings that don't matter
- An ongoing SEO service
- A pitch for the biggest possible project. Sometimes the honest answer is that your site is fine.
What it costs
The self-assessment is free, and so is an initial look at your website when you send a project inquiry. A full audit is part of the discovery phase of every redesign project.
If you need a standalone, documented audit without a project, mention it in your inquiry and we'll let you know whether it's a fit.
Related Work
See the thinking in practice.
Frequently asked questions
What does a website audit include?
Is the website review really free?
Should I audit my website before hiring an SEO company?
Want us to take a real look?
Send us your website and we'll tell you what we'd keep, what we'd change, and whether a full redesign actually makes sense.