Services & Pricing
Websites built around how your business actually sells.
Site Proper designs and builds strategic custom websites for established businesses. Below is exactly what each package includes, how long it takes, what we'll need from you, and what it costs.
What We Do
Websites. Done properly.
We focus on one thing: strategic custom websites for established small and midsized businesses. Strategy, messaging guidance, design, development, and SEO foundations are part of every project, not add-ons.
Pricing
Three packages. Clear starting points.
Most projects fall between $2,500 and $10,000+. Your final price depends on scope, content, and any custom functionality, and is set in writing before any work begins. We'll always recommend the smallest scope that solves the actual problem.
Founding Client Program
We're accepting a small number of founding client projects while we build our public portfolio, with preferred pricing from $2,250 in exchange for collaborative feedback, an honest testimonial after launch, and permission to feature the work. Limited to 5 founding client projects.
Apply for a founding project →Package 1 of 3
Website Essentials
Starting at
$2,500
- Best for
- Established small businesses with a focused offer (a handful of core services, one location, a clear audience) that need a polished, credible website done properly rather than a large one.
- Typical scope
- Typically 1–5 core pages, such as Home, Services, About, and Contact.
- Timeline
- Typically 3–5 weeks from kickoff, depending on scope and how quickly content and feedback come back.
- What we'll need from you
- A kickoff conversation, a completed questionnaire, your logo and any photography, and timely feedback at each review point.
- Feedback & review rounds
- Two structured review rounds: one on the design direction and one on the built site before launch.
- After launch
- Two weeks of launch support for fixes, a handoff walkthrough of how your site works and how updates are handled, and full transfer of accounts and access. Ongoing website care is available separately.
- Included
- Strategy kickoff and structured discovery questionnaire
- Custom design built around your business, not a purchased theme
- Messaging guidance and page-level copy refinement
- Responsive development, tested on phones, tablets, and desktops
- Conversion-focused calls to action and a project or contact form
- SEO foundations: titles, meta descriptions, heading structure, sitemap, and indexability
- Redirects for any changed URLs when replacing an existing site
- Google Analytics and Google Search Console setup
- Launch, domain, and DNS coordination
- Optional additions
- Additional pages · Full copywriting for every page · Photography direction · Ongoing website care
Package 2 of 3
Growth Website
Starting at
$4,500
- Best for
- Businesses with several services, a competitive local or regional market, or a site that needs to start generating qualified inquiries rather than simply looking credible. Most redesigns land here.
- Typical scope
- Typically 5–10+ strategic pages, including individual service pages and a structure ready for resources or articles.
- Timeline
- Typically 5–8 weeks from kickoff, depending on page count, content readiness, and feedback turnaround.
- What we'll need from you
- A kickoff conversation, a completed questionnaire, access to your current site and analytics if you have them, input on your services and customers, and feedback at each milestone.
- Feedback & review rounds
- Three structured review rounds: sitemap and content direction, design, and the built site before launch.
- After launch
- 30 days of post-launch support, a handoff walkthrough, and a Search Console check in the weeks after launch for crawl or redirect issues. Ongoing website care is available separately.
- Included
- Everything in Website Essentials
- Deeper discovery, including a review of competitors and your current site
- Search-intent and keyword research to shape page structure
- Copy development for core pages
- Expanded service-page architecture
- Stronger SEO/AEO foundations, including structured data where appropriate
- Conversion planning across the full site
- Resource or blog architecture, ready for future content
- Full redirect mapping and search-preservation planning for redesigns
- Analytics event tracking for key actions such as form submissions and calls
- Optional additions
- Additional service or location pages · Booking or scheduling integration · Photography direction · Ongoing content writing · Ongoing website care
Feedback & Revisions
Defined review rounds keep projects moving.
Defined review rounds keep projects moving. Every project includes structured opportunities for feedback at key milestones. Scope and review rounds are agreed before work begins, so there are no surprises on either side.
Additions outside the approved scope are estimated separately, in writing, before any work happens. Nothing gets added to your invoice by surprise.
SEO Foundations
Built into every website.
Search visibility starts with how a site is built, so every project includes:
- Search-friendly page structure and content hierarchy
- Unique page titles and meta descriptions
- Clean indexability and an XML sitemap
- Structured data where it's appropriate
- Redirect planning when replacing an existing site
- Google Search Console and analytics setup
- Local and service relevance where it applies
We build the foundation. We don't sell ongoing SEO campaigns or marketing retainers.
After Launch
A clean handoff, not a dependency.
Every project includes a launch-support window for fixes, a handoff walkthrough of how your site works and how updates are handled, and full transfer of accounts and access.
If you'd rather not think about maintenance, ongoing website care is available separately. We'll walk through what that includes at handoff.
What We Don't Do
Focused on purpose.
Site Proper is a website studio, not a full-service marketing agency. That focus is what keeps the work good. We don't offer:
- Social media management or daily posting
- Paid advertising (PPC) management
- Ongoing marketing or SEO retainers
- Unlimited revisions or unlimited updates
- Hourly odd jobs or rush work as a standard service
Questions
Services & pricing FAQ
What does Site Proper do?
How much does a website cost?
How long does a website take to build?
How many revisions are included?
Do you offer ongoing SEO?
Do you write the website copy?
Do I need to book a call first?
What happens after launch?
See how these projects come together in our selected work, or read how website pricing works.
Not sure which package fits?
Tell us a little about your business and what isn't working. We'll review the details and recommend the most appropriate next step. If a short call would help, we'll send scheduling options.