Website Redesign
Website redesign for businesses that have outgrown their site.
A website redesign rebuilds your site's structure, messaging, and design around where your business is now, while protecting what already works: your search visibility, your strongest content, and the trust you've already earned. Site Proper redesigns are for established businesses whose website no longer matches the quality of the business behind it.
Signs it's time for a redesign
- You hesitate to send your best prospects to the website
- The site describes an earlier version of the business
- Visitors can't quickly tell what you do or why to choose you
- The site is frustrating to use on a phone
- It gets traffic, but the inquiries don't follow
- Every small change has become a workaround
- Competitors with weaker businesses have stronger websites
Redesign or refresh?
Not every tired website needs to be rebuilt. We'll recommend the smallest scope that solves the actual problem, and sometimes that's a refresh.
A refresh makes sense when…
- The structure and navigation still work
- Your message is right, but the presentation is dated
- Visitors find what they need; it just doesn't look current
- The platform is sound and easy to update
A redesign makes sense when…
- The business has changed and the site's structure hasn't
- Visitors can't understand what you do or what to do next
- The mobile experience is genuinely difficult
- The platform makes reasonable changes hard
What stays and what changes
What we work to keep
- Content that earns traffic or answers real customer questions
- URLs that rank or have links pointing at them (or redirects that preserve them)
- The recognizable parts of your brand
- Reviews, credentials, and proof you've earned
- Your analytics history and Search Console data
What typically changes
- Page structure and navigation
- Messaging and content hierarchy
- Visual design
- Calls to action and the path to an inquiry
- The mobile experience
- Technical foundations
Protecting your search visibility
A redesign done carelessly can undo years of search visibility. Redirects and search preservation are planned before launch, not cleaned up after it.
- An inventory of your existing pages and URLs
- Identifying the pages that earn traffic, rankings, or links (with your analytics and Search Console access)
- A redirect map so every changed URL points to its closest new equivalent
- Carrying forward or improving titles, descriptions, and content that performs
- Submitting an updated sitemap and watching Search Console after launch for crawl errors
How a redesign works
Discover
We review your current site, analytics, and what's working before changing anything.
Strategize
New structure, what stays and what changes, and the redirect plan.
Design
A custom design reviewed at a defined checkpoint.
Build & Launch
Development, redirects, final review, launch, and post-launch monitoring.
What a website redesign costs
Most redesigns fall within the Growth Website package, starting at $4,500, because it includes content restructuring and full redirect mapping. Smaller, focused sites can be redesigned within Website Essentials from $2,500, and larger or more complex sites start at $7,500.
If a refresh will solve the problem, we'll say so before you spend more than you need to.
Related Work
See the thinking in practice.
Custom Tailoring & Alterations
Medlock Alterations
An unsolicited concept redesign of a real, independent tailoring business's website, showing how a wall of template text could become a clear path to a consultation.
View case study →
Vintage Retail
Gathered Goods Vintage
A brand-led home for a curated vintage shop that sells through Vinted, eBay, and Facebook Marketplace: one place to discover every one-of-a-kind find, understand how buying works, and click through to check out securely.
View case study →Frequently asked questions
Will a redesign hurt my search rankings?
Can you keep my existing content?
How long does a website redesign take?
Do I need a full redesign or just a refresh?
Can you redesign a website you didn't build?
Has your business outgrown its website?
Send us your current site and tell us what isn't working. We'll tell you what we'd keep, what we'd change, and whether a full redesign actually makes sense.